Try it,
You'll Like It

Try it, you'll like it is one of the most memorable Alka-Seltzer® ads, primarily for the line it introduced. "Try it, you'll like it," just like "I can't believe I ate the whole thing," quickly became a popular saying throughout the United States - one that is still heard today. In the ad, a man is seated in a busy restaurant. Using very animated gestures and his imitation skills he recounts his conversation with a rather assertive waiter...

Try it, you'll like it (1971, 30 seconds)

Man: I came to this little place, the waiter says,

Man imitating waiter: "Try this you'll like it."

Man: "What's this?"

Man imitating waiter: "Try it, you'll like it."

Man: "But what is it?"

Man imitating waiter: "Try it, you'll like it."

Man: So I tried it...thought I was going to die. Took two Alka-Seltzers.

Voice Over: For headache and acid indigestion, no aspirin or antacid alone relieves you in as many ways as Alka-Seltzer. For headache and acid indigestion.

Man: Alka-Seltzer works. [imitates waiter] Try it, you'll like it.

This ad was one of the first created by the advertising agency Wells, Rich, Greene. While at Jack Tinker & Partners in the mid-1960s, Mary Wells Lawrence had been instrumental in creating the celebrated Stomachs commercial which introduced the line, "no matter what shape your stomach's in," as well as a memorable song that went on to become a top-40 hit. When the Alka-Seltzer account moved from Doyle Dane Bernbach in 1971 to Wells, Rich, Greene, Dr. Walter Compton, then president of Miles, explained, "the shift brought back the talents of Mrs. Mary Wells Lawrence, who played a major role in the creation of our breakthrough advertising in 1965." Try it, you'll like it won a Clio (the television commercial equivalent of an Oscar) and was elected to the Clio Awards Classic Hall of Fame.


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